Does Size Matter? It Does!…continued
If you are advertising on the internet, you cannot do without banner ads. Even with the advent of slicker Rich Media ads, the old banners are still going strong, but what has changed about them is the perception of the most perfect size of banners. Browse the internet, and you will see multiple opinions on banner ad sizes, and taken all together, it can be very confusing. This is not a standard size fit-for-all concept, and the old idea about the perfect banners has taken a beating over the years. So how exactly do you choose the banner size that will work most for you? More importantly have you even looked beyond what your developer said about banner sizes?
468 x 60
For a lot of advertisers, the size that automatically comes to mind is the 468 x 60. Why? Because it is easy to make, easy to fit into a website and can perhaps get the job done. Or so your developer told you. What he didn’t tell you though is that they have been around for too long. So long, in fact, that viewers have trained themselves to ignore them. They are small so they are obviously not prominent and a small little banner on a webpage is easy to miss when there are others. In fact, Marketing Sherpa, a website specializing in online marketing, did some research on which IAB standard ad sizes and found that this one is a bad performer:
So if this did burst your bubble, what works? Don’t hit the panic button yet because there’s plenty more to choose from, and work with till you get your money’s worth.